![]() ![]() Sadly, this doesn’t work on desktop Gmail yet, nor any other inbox provider, just mobile Gmail apps. This tactic could be used for an OpenVPB call to action, or to join a volunteer zoom, or other asks that have code based access!įor more GOTV tips, check out our Get Out the Vote Success Guide located in the Voter and Volunteer outreach section of the help docs. Gmail won’t show this format to every user, every time they open their promotions tab, but this is a great way to extend your email reach, have your email presented more than once, or get more prominent placement for your volunteer ask. When someone clicks on this promotion, they’ll be brought to the email you sent, so make sure you have a clear call-to-action and link to the specific action in there too. Sounds a bit like an OpenVPB volunteer ask, right? W hat is a “promotion annotation”? Gmail has a mobile-only feature (for now) that allows email senders to declare a promo code, with a small amount of call to action text and an image, that is valid for a certain time frame. We’re coming down to the final days of the 2020 campaign cycle, so the team at NGP VAN wanted to give you one more way to make your asks stand out in people’ s inboxes : Gmail’s promotion annotations. With higher reliance on mediums like email and phones, it has been a challenge to get the most engagement with their volunteers in new and different ways. ![]() 2020 is going to stand out as a campaign cycle that required a lot of ingenuity. ![]()
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